Who are we?

Established by the end of 2007, SUMAR™ International, Inc. goal was to offer US customers cost-saving products and help them grow their business.

Manufacturers around the world provide SUMAR™ with state-of-the-art and innovating technologies to help our customers guarantee quality products and increase their revenue.

In 2008, we focused our efforts on providing in-house electronics for US hospitality industry. In 2012, we started to build our own brands including SUMAR™ / UNO® / uMOVE® and uBRITE® in both commercial and consumer market. In 2016, we proudly launch our internationally known, miffy Product Line.

For 2018 and beyond, we will continue to offer new products for the ever-changing market while maintaining our obsession with quality and service. We hope that you will partner with us in our success and growth for the years to come.


SUMAR selects products based on hospitality premium standard and treats our Brands seriously. Our warranty is usually longer than similar products in US market in order to build customer’s loyalty and confidence in our products. 

Mission Statement

Develop and distribute innovative products to all customers, understanding their needs while maximizing the potential of the brands we own and represent.